Travesti: Great Story, Not-So-Great Execution
A wine's name and label need to tell its story and pique interest. The back label needs to expand and seal the deal. And the juice needs to keep me coming back.
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Temecula’s B-Side
In a land where tasting rooms tend to emulate Cracker Barrels and you can find almond-flavored bubbles, Temecula struggles to be taken seriously in the wine world. And if you’d like to continue along this negative, far from novel narrative,...
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The New Purplemouthed.com
So what is Purple Mouthed? A provider of creative services for wine people. Wine people: drinkers, producers, distributors, retailers and beyond!
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Who is your wine? What is its behavior?
When developing your wine brand, it is essential that you answer the following: Who is your wine? What is its behavior? These 12 wine archetypes will help!
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Let’s Portray País Properly
Chile is producing several País wines that are far from common, undistinguishable table wines. It's time to change the conversation.
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Kilako & The Tur de Flor
Kilako 2017, a fun pét nat by Gustavo Martinez that speaks of not only origin, but also history. A survivor from Florida in Chile's Itata Valley.
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True to Terroir + Self Over Trends
A friendly reminder to go with what the land gives, blend that with your own style and focus on making great wine. Fresh marketing for wineries.
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Viña Sanroke and Their Century-Old Vines
Viña Sanroke is yet another example of southern Chile's winemaking potential. Their Malbec made from century-old vines is a must-taste.
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Winecest – The Wine Industry’s Incestuous Tendencies
Winecest runs rampant in the wine industry, insiders lavishing in the good life while consumers are all too often left by the wayside.
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