Super Wine Sunday

’twas Super Bowl evening
heaps of snow piled on the ground
currently in isolation
somewhere between wine, watercolor and touchdowns

I’d only found out who was playing the day of, and the game was meh, but Super Bowl Sunday is always good for contemplating the current state of mass marketing. After all, companies are spending enough money that to have to vaccinated several small, poor countries, so you expect a show. A 30-second commercial this year was around $5.5 million…

To use a saying that means nothing and everything: It is what it is. And I suppose I could’ve not watched in protest, but again, isolation, wanting to feel like I’m not alone in this apartment…

This list is by no means a ranking. These are the best from the commercials I happened to catch when I decided to pay attention and let my painting dry a bit before going back to the grapes sipping rosé. YES WAY! …so really the point of this post is to say that you should make this your next rosé wine’s label. Let’s talk 🙂

rose wine label art

Super Bowl Commercials Paired with Wine

TurboTax

Loved this one…Informative, visually interesting, makes you think. If this commercial were a wine it’d be a refined, well-known low-intervention bottle.

M&Ms

“I’m sorry I called you Karen.” “That’s my name.” “I’m sorry your name is Karen.” A 19 Crimes type commercial. Knows exactly what it’s doing to appeal to the masses, you gotta give it to them.

Tide

How many times have I held out a piece of clothing and thought, eh, it’s clean enough…An easy-to-drink wine with overripe fruit and too much wood-chip flavor. When it’s in your glass, you drink it to not appear like a wine snob.

Toyota

A tear-jerker. The emotional…Such a great way of promoting a cause and talk about an event and infiltrate your brand! Lots going on there. This is your Opus One. Has depth, shows character, but at the same time, you don’t miss the fact that it’s a whole lot of marketing…(and way overpriced).

Let’s Grab a Beer

Been there, done that. I enjoyed this one, though maybe it ran a little too long, which would be the equivalent of a shorter than desired finish in a wine, just so you know. I’m literally making this up as I type…So a solid wine, an Oregon Pinot Noir from the supermarket. My problem with this, however, is that Budweiser, thus Anheuser-Busch, got a whole lot of publicity for “skipping the Super Bowl” this time to donate their money toward vaccine awareness…whatever that means. Yet I saw this commercial, a Bud Light commercial. So, it was a good idea gone Yellow Tail.

Whip it Out

Dude, read the room…the worst. A corked wine. Dump it out. Next.

AND THE WINE?!

Don’t worry, I got you. The main event. The night’s MVP.

Austri 2011

A cozy wine. A bit hoe-zy, letting her acidic bosom burst in your face. You can’t look away. But after talking a bit, you realize it’s a lot more than big boobs. The finish lingers and craves food. Patience is key to this 2011 Langhe. It needs to open up.

Dark and cool in the nose. Black cherries blended with black pepper and sun-dried tomatoes, a spritz of perfume. Good thing I had on my fuzzy slippers to keep me warm.

The mouth is austere, a cherry I wouldn’t want to eat, yet I love its on-the-verge-of-going-bad sip. Livin’ on the edge.