wine branding

Meet Structure, My Newest Wine Collaboration

by kendal.montgomery@gmail.com|24 September 202424 September 2024|For the Wineries, Wine Brand Development

Structure: a way to describe a wine’s components in the mouth considering fruit concentration, level of sweetness, acidity, tannin, and alcohol. This is where my head was when developing a brand for a random barrel of Tannat that winemaker extraordinaire...

Matayer

by kendal.montgomery@gmail.com|10 April 202310 April 2023|For the Wineries, Purple Hearted

Another Purple Heart that hits close to home. A Moishe Mayer and Matar Winery collaboration brought to life by Todd Germann's ability to understand exactly what I was looking for in this wine label.

The Beat

by kendal.montgomery@gmail.com|24 April 202124 April 2021|For the Wineries

I drink to the beat of my own drum. Sometimes I have red when the pairing should be white. I’m not beyond pouring juice into a pretty cup just to switch it up. Maybe it affects the swirl, but I...

Travesti: Great Story, Not-So-Great Execution

by kendal.montgomery@gmail.com|28 August 201928 August 2019|All things Chile, For the Wineries

A wine's name and label need to tell its story and pique interest. The back label needs to expand and seal the deal. And the juice needs to keep me coming back.