wine marketing

Meet Structure, My Newest Wine Collaboration

by kendal.montgomery@gmail.com|24 September 202424 September 2024|For the Wineries, Wine Brand Development

Structure: a way to describe a wine’s components in the mouth considering fruit concentration, level of sweetness, acidity, tannin, and alcohol. This is where my head was when developing a brand for a random barrel of Tannat that winemaker extraordinaire...

Instagram Tips for Wineries

by kendal.montgomery@gmail.com|19 July 202119 July 2021|Uncategorized

Instagram is all the rage these days. So naturally, the wine world has hopped on board to add this social media platform to their marketing mix. Let me shed some light on how to use it!

#USEME

by kendal.montgomery@gmail.com|06 July 202106 July 2021|For the Wineries

Hashtags. Use ‘em. And with that, you could go ahead increase my bounce rate, leave the page, because that’s the meat. I led with the meat. However, hear me out.

The Beat

by kendal.montgomery@gmail.com|24 April 202124 April 2021|For the Wineries

I drink to the beat of my own drum. Sometimes I have red when the pairing should be white. I’m not beyond pouring juice into a pretty cup just to switch it up. Maybe it affects the swirl, but I...

Super Wine Sunday

by kendal.montgomery@gmail.com|09 February 202109 February 2021|For the Wineries, For the Winos

’twas Super Bowl evening heaps of snow piled on the ground currently in isolation somewhere between wine, watercolor and touchdowns

The State of Wine: 2021

by kendal.montgomery@gmail.com|16 January 202118 January 2021|For the Wineries

The time has come, once more, to revive PurpleMouthed.com. Her spirit has been burning bright since long before the start, however, her day-to-day activity is like that of her founder, Kendal Montgomery: random as fuck. I have a tattoo now, so...

The Power of Smell

by kendal.montgomery@gmail.com|02 October 201902 October 2019|For the Wineries, For the Winos

Aromas are most fascinating, capable of transporting you to moments…to places, people and things. So breathe deep, baby. Enjoy the ride.

Creative Wine Marketing

by kendal.montgomery@gmail.com|11 September 201911 September 2019|All things Chile, For the Wineries

We can get fresh with wine while effectively delivering a message. Get creative with your wine marketing and capture consumers. Wine doesn't have to be boring.

Travesti: Great Story, Not-So-Great Execution

by kendal.montgomery@gmail.com|28 August 201928 August 2019|All things Chile, For the Wineries

A wine's name and label need to tell its story and pique interest. The back label needs to expand and seal the deal. And the juice needs to keep me coming back.

Millennials and Wine

by kendal.montgomery@gmail.com|08 March 201804 September 2019|For the Wineries

Wine marketers need to focus less on the elusive Millennials and more on making a product that resonates with an identity. Here's everything you need to know about Millennials and wine.