Here we are again. Broken record. Why don’t you care about what you’re spending on that other part of your bottle? There is space. Why are you just putting the basics?
Give me some information!
Of course, trust that I will form my own opinion, but tell me something. Give me a story in the sip.
I’m not saying there is one set formula. From Vindemia to Swick Wines, there are ample examples of back labels gone right.
So why do so many go wrong? Why do they constantly seem like an afterthought of legalities?
Again, this is nothing new from me, but I dunno, just felt like it was time for a public service announcement: PUT SOME JUNK IN THE TRUNK. Get that back label nice and round, 360 with everything else you got goin’ on.
A recent casualty of my critique:
Tell me more about these fish and eel tiles. Put some words to your style. Good to know it was made using traditional method. Being vegetarian and vegan friendly is nice. But who is this wine?
I enjoyed these bubbles very much. Imagine if just a tiny bit of what I captured one night was added to the story to become this bottle’s back.
It’s the artist you admire that’s slightly off. Bob Dylan, Pablo Picasso, to name a few. Not quite in-tune, yet it works so well.
It’s a bite of bubbles, dry to the point of reaching behind your ears and tugging. Slightly sensual.
The nose is a well-maintained yard with pineapple sponge cake and custard apple with stone fruits.
I challenge you to send me your bottle and let me create the words that all will read next time they pick up your wine.
A.K.A. Will work for wine. Seriously, write to kendal@purplemouthed.com to get in touch and I’ll send you my address, followed shortly by a note when I take a dip in your sip.**
**As this is a free service, I will not commit if it’s shit. I have the right to remain silent.
CHEERS!
